Post by admin on May 15, 2005 13:19:37 GMT 8
ABS-CBN beefs up regional programming
Source : Manila Bulletin Online
For 15 years, ABS-CBN has always been the number one network in the provincial areas especially in the Visayan and Mindanao regions. In Cebu alone, ABS-CBN has ruled its airwaves for 15 years, making it a "kapamilya province!"
Charo Santos-Concio, ABS-CBN’s Executive Vice-President and TV-Entertainment Head, attributes this to the strong affinity they’ve built with its regional viewers in the past 15 years. She cites as an example, the high-quality TV shows they’ve brought to Cebu. More than that, they also produced local TV programs like the soap opera "For Life" and a local version of "TV Patrol" to mention a few, that local residents relate well to.
This is also the main reason why ABS-CBN held the very successful "Daghang Salamat Cebu" a couple of weeks ago. As Charo explained, it was their way of thanking the Cebuanos for their wholehearted support and for making them an integral part of their viewing habits.
"We’ve been bringing our shows to different parts of the region every year. But this year, we have made bigger plans because we want to give back to our audience and fans who have supported us for the past 15 years. Next will be Davao, Iloilo and Bacolod," expressed Charo.
ABS-CBN sources estimated that more than 40,000 people attended both the live performances of "ASAP" at the Ayala Mall in Cebu and "ASAP Fanatic" at the Plaza Independencia.
"I was very happy with the warm response of the Cebuanos. It reminded me of my younger years when I also went on a parade for my movies like ‘Julian Makabayan’ and when I was in a number of Santacruzan events," shared Charo who, with other ABS-CBN celebrities were overwhelmed by the Cebuanos’ warm appreciation.
Though "Daghang Cebu" went head on with their rival network’s Cebu celebration, Charo did not lose her optimism. She called it "the function of competition" which for her was a healthy occurrence.
"Competition always brings out the best in all of us. We plan to be bigger than usual. In the past year, we always bring our programs to the provinces but the scale is not as grand than the one we are having this summer...I think both parties are challenged to come out with better programs for the viewers," Charo remarked.
Setting the pace for the aggressive network competition, she added that they are beefing up their local shows in their respective regions. Chit Guerrero has been designated to head the Regional Production group since they plan to develop, produce and launch more local shows like teleseryes.
As she reiterated, their success was not just pegged on the well-produced shows they bring to the regions but more on their unwavering relationship with the viewers and their acceptance. One such example was "Going Bulilit’s" infectious success. From Mega-Manila viewers, it has now made its way to the Visayan and Mindanao regions. Its success even spawned plans to produce and develop "Going Bulilit" in different regions like Cebu.
"Lahat naman ng mga taga-probinsya katulad ko rin, ang dream makarating sa Manila. So we want to put talent centers also in Cebu and Davao. ‘Going Bulilit’ is number one in these regions so we are going to launch ‘Going Bulilit Cebu’ and Going Bulilit Davao’ because maraming batang gustong mag-artista. Being a star now is really like becoming a doctor or lawyer in the past. And television brought this about, making dreams possible," she explained.
In the near future, Charo predicts that viewers will be more selective of shows they would invest their time on to watch. This is why their network is continuously creating shows that will be worth their viewers’ time. More than quality, they are also focusing on content that will give their viewers added value while watching. They have also implemented a rule not to air any indecent segments or shows like the celebrity sex video scandals.
With this in mind, Charo plays a mother who gives tough love. Her management style includes giving her people space to be more creative in developing shows. But she always keeps a watchful eye on them and tells on them immediately if she didn’t like what was shown on television.
"Kawawa naman ang mga taong nabi-biktima," she said. "Let’s be guided by the biblical phrase ‘What does it profit a man if he gains the whole world but loses his soul.’ What do we have to gain if we have all the ratings in the world, but we hurt innocent people. We just have to be guided by that value. When we started, Deo Edrinal knows this. I already told them during ‘Showbiz Linggo’ na huwag kaming manakit ng kapwa!"
She added that people can just talk about how good shows can be without maligning people. She’d rather have TV shows that inspire people especially at a time when there’s so much problems and pains that plague Filipinos. Such show for her is Boy Abunda’s "Homeboy" which she watches regularly even while she’s putting on make-up.
"It is a very engaging show for me and I really love it. I continually learn from other people. Nakakadagdag sa aking kaalaman at sa aking kalooban yung mga kwento and learnings ng ibang tao!"
This quarter, in its bid to come out with beautiful shows, ABS-CBN is launching a number of primetime shows like "Ikaw Ang Lahat Sa Akin" which stars Claudine Barretto, Diether Ocampo, Angelica Dela Cruz, John Lloyd Cruz and Bea Alonzo, the magical fantaserye "Kampanerang Kuba" which stars Anne Curtis, Jericho Rosales’ "Panday" and Maricel Soriano’s "Vietnam Rose." After a long hiatus from television, Sharon Cuneta will also have her own new show soon!
"There’s so much poverty and problems in the world, that’s why we should always continue to inspire!"
Source : Manila Bulletin Online
For 15 years, ABS-CBN has always been the number one network in the provincial areas especially in the Visayan and Mindanao regions. In Cebu alone, ABS-CBN has ruled its airwaves for 15 years, making it a "kapamilya province!"
Charo Santos-Concio, ABS-CBN’s Executive Vice-President and TV-Entertainment Head, attributes this to the strong affinity they’ve built with its regional viewers in the past 15 years. She cites as an example, the high-quality TV shows they’ve brought to Cebu. More than that, they also produced local TV programs like the soap opera "For Life" and a local version of "TV Patrol" to mention a few, that local residents relate well to.
This is also the main reason why ABS-CBN held the very successful "Daghang Salamat Cebu" a couple of weeks ago. As Charo explained, it was their way of thanking the Cebuanos for their wholehearted support and for making them an integral part of their viewing habits.
"We’ve been bringing our shows to different parts of the region every year. But this year, we have made bigger plans because we want to give back to our audience and fans who have supported us for the past 15 years. Next will be Davao, Iloilo and Bacolod," expressed Charo.
ABS-CBN sources estimated that more than 40,000 people attended both the live performances of "ASAP" at the Ayala Mall in Cebu and "ASAP Fanatic" at the Plaza Independencia.
"I was very happy with the warm response of the Cebuanos. It reminded me of my younger years when I also went on a parade for my movies like ‘Julian Makabayan’ and when I was in a number of Santacruzan events," shared Charo who, with other ABS-CBN celebrities were overwhelmed by the Cebuanos’ warm appreciation.
Though "Daghang Cebu" went head on with their rival network’s Cebu celebration, Charo did not lose her optimism. She called it "the function of competition" which for her was a healthy occurrence.
"Competition always brings out the best in all of us. We plan to be bigger than usual. In the past year, we always bring our programs to the provinces but the scale is not as grand than the one we are having this summer...I think both parties are challenged to come out with better programs for the viewers," Charo remarked.
Setting the pace for the aggressive network competition, she added that they are beefing up their local shows in their respective regions. Chit Guerrero has been designated to head the Regional Production group since they plan to develop, produce and launch more local shows like teleseryes.
As she reiterated, their success was not just pegged on the well-produced shows they bring to the regions but more on their unwavering relationship with the viewers and their acceptance. One such example was "Going Bulilit’s" infectious success. From Mega-Manila viewers, it has now made its way to the Visayan and Mindanao regions. Its success even spawned plans to produce and develop "Going Bulilit" in different regions like Cebu.
"Lahat naman ng mga taga-probinsya katulad ko rin, ang dream makarating sa Manila. So we want to put talent centers also in Cebu and Davao. ‘Going Bulilit’ is number one in these regions so we are going to launch ‘Going Bulilit Cebu’ and Going Bulilit Davao’ because maraming batang gustong mag-artista. Being a star now is really like becoming a doctor or lawyer in the past. And television brought this about, making dreams possible," she explained.
In the near future, Charo predicts that viewers will be more selective of shows they would invest their time on to watch. This is why their network is continuously creating shows that will be worth their viewers’ time. More than quality, they are also focusing on content that will give their viewers added value while watching. They have also implemented a rule not to air any indecent segments or shows like the celebrity sex video scandals.
With this in mind, Charo plays a mother who gives tough love. Her management style includes giving her people space to be more creative in developing shows. But she always keeps a watchful eye on them and tells on them immediately if she didn’t like what was shown on television.
"Kawawa naman ang mga taong nabi-biktima," she said. "Let’s be guided by the biblical phrase ‘What does it profit a man if he gains the whole world but loses his soul.’ What do we have to gain if we have all the ratings in the world, but we hurt innocent people. We just have to be guided by that value. When we started, Deo Edrinal knows this. I already told them during ‘Showbiz Linggo’ na huwag kaming manakit ng kapwa!"
She added that people can just talk about how good shows can be without maligning people. She’d rather have TV shows that inspire people especially at a time when there’s so much problems and pains that plague Filipinos. Such show for her is Boy Abunda’s "Homeboy" which she watches regularly even while she’s putting on make-up.
"It is a very engaging show for me and I really love it. I continually learn from other people. Nakakadagdag sa aking kaalaman at sa aking kalooban yung mga kwento and learnings ng ibang tao!"
This quarter, in its bid to come out with beautiful shows, ABS-CBN is launching a number of primetime shows like "Ikaw Ang Lahat Sa Akin" which stars Claudine Barretto, Diether Ocampo, Angelica Dela Cruz, John Lloyd Cruz and Bea Alonzo, the magical fantaserye "Kampanerang Kuba" which stars Anne Curtis, Jericho Rosales’ "Panday" and Maricel Soriano’s "Vietnam Rose." After a long hiatus from television, Sharon Cuneta will also have her own new show soon!
"There’s so much poverty and problems in the world, that’s why we should always continue to inspire!"
